I'm William, a New York-based Digital Designer passionate about User Interface Design and digital production.

Senior UI/UX designer and Google-certified architect with experience in user-centered design practices, information architecture, and service design, I bring a unique skill set to the table. I have expertise in creating prototypes, wireframes, user journey maps, and designing user interfaces, as well as advising on UX research plans and supporting engineering teams during development.

Create, develop, and oversee the entire spectrum of project deliverables encompassing digital, social media, video, and print assets. This includes the design, production, and effective management of a wide array of resources such as PowerPoint templates, email templates, newsletter templates, SharePoint pages, and sites, as well as crafting engaging Yammer posts.

Senior Art Director in Digital Production, I specialize in designing and producing top-notch digital web products, including fully responsive websites, emails, and various digital assets. Expertise in utilizing online tools such as Figma, Sketch, and Adobe XD allows us to create visually stunning user interfaces, and our Zeplin release process ensures a smooth handoff to developers, with thorough post-review and quality control to deliver optimal results.

Digital Designer and Senior Production Artist, my main focus is creating high-quality digital assets for various graphics projects, based on client-driven creative briefs These projects encompass a wide range of mediums, including websites, mobile apps, advertising, animation, emails, and social media, as well as Promomats/Veeva layout and submissions. I pride myself on my ability to take a concept and turn it into a visually stunning reality, using my expertise in design and production to bring ideas to life.

In my role, I collaborate closely with team members to provide crucial operational support for project design and layout of both print and digital products. This includes creating Journal Ads, Sales Aids, Convention Panels,and Digital Responsive Websites (optimized for desktop, iPad, and mobile) using Sketch and Adobe Creative Suite 2019. I handle final mechanical creation, edits, QC, and asset releases to developers. I also create design system content cards through Veeva Promomats Assembler CMS, conduct screen grabs, and asset slicing testing, and ensure photo rights documents are in order prior to uploads and binder submissions. Furthermore, I adhere to style guides to ensure consistency across all projects.

Senior Intergraded Production Artist assisting with the creation of print and digital Layouts including Pharmaceutical Packaging, Responsive websites, Static/Dynamic Banners, Ipad, Mobile, Email and Mobile Apps. Build out final print-ready mechanicals Including die-lines. Preflight and traditional Hand Built comp creation for final approval. QC and prepare hi-fidelity PSD's and Sketch files for asset slicing and handoff to developers via zeplin.io and avocode. Create mockup and Style Guides for developers for digital Handoff.

Create 5-20 websites a month under the direction of a Creative Director. The project involves building out wireframes and adhering to project guidelines. Design and Produce well organized (layers and layer-groups) Photoshop documents (.psd) files for release to code.

Organizes and manages integrated, multi-track Digital and Print projects and programs. Communicates to our client by keeping track of deliverables andstatus updates on each of projects. Communicates expectations, deadline/timeline negotiations and feedback. Establishes and maintains processes tomanage scope over the project life-cycle. Manually keeps track of all project life-cycles in an organized excel document with job tracking via Workfront formerly AtTask

Manage studio workflow, ensuring quality control of Print/Digital deliverables, perform routing and sign-off duties. Developing Studio estimates and direct management of production artist, proofreaders, and freelance support. Programs include Adobe Creative Suite CS4-CS5.

Delegate responsibilities to 6-10 full time and freelance production artists. Plan creation of mechanical from Art Director files to over thirty ad sizes including four color magazine and newsprint. Maintain communication channels with project managers to ensure timely release of electronic files to multiple vendors. Programs include Adobe Creative Suite (Print) CS4-CS5

Manage a team of 5-7 second shift studio artists including retouchers andfreelancers. Delegate responsibilities of work flow priorities for thirty-plus jobjackets daily with an emphasis on disk release deadlines including final hi-resolution art files. Maintain communication channels for Account, Creative, Copy, Traffic departments, and outside vendors to ensure proper color specs and final deliverables. Assist Art Directors with layout changes. Create final mechanicals using Quark 6.5, Adobe Photoshop/Illustrator/Indesign (CS2/3). Quality Control and Prepress files for four-color separation including Die-lines and Spot Colors. Job and file Management including archiving.

Record, track and coordinate the creation of comps and mechanical files, for Global Skincare concepts. Liaison between designers, copywriters, engineers and outside vendors to ensure quality and deadline requirements.

Assisting Creative Design & Refine Design elements in to RIP ready mechanicals, General Print Production in Quark, Photoshop, Illustrator, FileMaker, MS Access 98.

Typesetting & page layout using Quark Xpress 4.0, Photo retouching using Adobe Photoshop 5.0, Logo creation using Adobe Illustrator 8.0, Assist ArtDirectors with concepts & layout changes.

Proofing, approving & releasing all electronic files for Service Bureau Output, Typesetting & page layout using Quark Xpress 3.3, Photo retouching usingAdobe Photoshop 4.0, Logo creation using Adobe Illustrator 7.0.

Process desktop files Via Linotronic L300/L330, Process desktop color files Via Scitex Iris 2047, Typesetting with Quark Xpress 3.0 Retouching with Adobe Photoshop 2.5.1/3.0, Logo creation using Adobe Illustrator 5.5.

Job trafficking and quality control, Process desktop files Via Selectset5000/7000/9800, Process desktop color files Via Scitex Iris 2047.

Job trafficking and quality control, Process desktop files Via Compugraphic 9800, Font kerning using the latest software.

Delegated responsibilities to staff of 5-7 Desktop Publishers, Proper installation and termination of 9-12 Apple Macs. Virus trouble shooting and program upgrading, Creation of logos (from inception to finish).