Hi, I'm William

New York-based UI/UX Designer and Front-End Developer with a passion for digital production and generative AI workflows.
WO

About

I am an experienced senior professional with a diverse background in digital, print, and web development. With years of experience in the industry, I have honed my skills in designing, developing, and managing projects across various platforms. Alongside my professional work, I actively explore generative AI tools through conceptual and experimental projects. This includes prompt engineering and hands-on experimentation with tools such as Imagen 4, Gemini, Nano Banana, loraAi, and ComfyUI, allowing me to stay current with emerging technologies and evolving creative workflows.

Work Experience

Education

Certifications

Security in Google Cloud (2019)
Building Web Applications in PHP (2019)
Blasting Off with Bootstrap - Code School (2015)
Try Git - Code School (2015)
JavaScript Road Trip Part 1 - Code School (2015)
Fundamentals of Design - Code School (2014)
Assembling Sass - Code School (2014)
Assembling Sass Part 2 - Code School (2014)
CSS Cross-Country - Code School (2014)
Journey Into Mobile - Code School (2014)
Front-end Formations - Code School (2014)
Front-end Foundations - Code School (2014)

Languages

Spanish — Native / Bilingual

Skills

UI/UX Design
Front-End Development
User-Centered Design
Information Architecture
Figma
Sketch
Adobe XD
Zeplin
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
HTML5
CSS3
JavaScript
Bootstrap
PHP
Google Cloud Platform
Generative AI
Prompt Engineering
My Projects

Check out my latest work

I've worked on a variety of digital web platforms and high-profile print production campaigns.

One Shot Records Marketplace
Live Site
Wireframes

One Shot Records Marketplace

Designed and developed a premium online marketplace for rare vinyl records, hip-hop memorabilia, posters, and collectibles featuring robust wantlists, catalogs, and offer workflows.

UI/UX Design
Next.js
Tailwind CSS
React
E-commerce
Trodelvy Interactive Quiz
Wireframes

Trodelvy Interactive Quiz

Designed an interactive clinical quiz website ('TRO Truths') for Trodelvy (Gilead Sciences) to test healthcare professional knowledge. Features a sleek responsive interface with mobile/desktop wireframes, instant results validation, and clinical trial reference popups.

UI/UX Design
Interactive Design
Pharma Campaigns
Figma
Responsive Layouts
Iovance Pharmaceuticals Refresh
Live Site
Wireframes

Iovance Pharmaceuticals Refresh

UI/UX Design and Art Direction for the website refresh of Iovance Pharmaceuticals. Created complete desktop and mobile wireframes and site maps.

UI/UX Design
Art Direction
Figma
Zeplin
Bayer Pharmaceuticals Portal
Live Site
Wireframes

Bayer Pharmaceuticals Portal

UI/UX design and art direction for Bayer's primary pharmaceutical information website and patient safety dashboards.

UI/UX Design
Art Direction
Figma
Sketch
Blueprint MedInfo Site
Live Site
Wireframes

Blueprint MedInfo Site

UI/UX Design and Art Direction for Blueprint's medical information search portal and clinical trials catalog.

UI/UX Design
Art Direction
Figma
Adobe XD
Vitrakvi (Bayer) HCP Portal
Live Site
Wireframes

Vitrakvi (Bayer) HCP Portal

UI/UX design and art direction of responsive desktop and mobile portals for the Vitrakvi oncology program.

UI/UX Design
Art Direction
Figma
Sketch
Intercept NASH Portal
Live Site

Intercept NASH Portal

Digital asset production and support for the Intercept NASH disease state awareness campaign portal.

Digital Production
Adobe Photoshop
Zeplin
Mizuo Peck Actor Portfolio
Live Site

Mizuo Peck Actor Portfolio

UI/UX design, custom web development, and static cloud hosting setup for actress Mizuo Peck's online portfolio.

Web Design
Development
GCP Hosting
HTML/CSS
Rockford University Athletics
Live Site
Wireframes

Rockford University Athletics

Web design for Rockford Regents athletics site in partnership with Presto Sports.

Web Design
Theme Layout
Presto Sports
Crandall Chargers Athletics
Live Site
Wireframes

Crandall Chargers Athletics

Athletics sports layout and user interface design for Crandall University Chargers portal.

Web Design
Theme Layout
Presto Sports
EdinaKolozsi-Heath Styling

EdinaKolozsi-Heath Styling

Designed and developed a responsive HTML5 and CSS3 portfolio website with an interactive image slider for fashion stylist Edina Kolozsi-Heath. Built using the Skeleton boilerplate and Dreamweaver CS6.

Web Design
HTML5
CSS3
Skeleton Boilerplate
Dreamweaver
ATA Enterprise Architecture
Architecture PDF

ATA Enterprise Architecture

Technical systems architecture blueprint and design layout for enterprise application ecosystems.

Systems Architecture
Visio
Technical Design
BMS Pathways Portal
Live Site
Wireframes

BMS Pathways Portal

Digital production and assets creation for Bristol Myers Squibb scientific pathways including BCMA and CD19 mechanisms.

Digital Production
Illustrator
Photoshop
Novartis Kesimpta Campaign
Brand Email
Patient Email

Novartis Kesimpta Campaign

CLIENT: Pixacore

ROLE: Digital Production Specialist

Digital email marketing campaign layouts for Kesimpta (Novartis), including fully responsive brand and patient communications templates.

Email Production
HTML/CSS
Photoshop
Pharma Campaigns
TBWA \ Chiat \ Day Campaigns
Wireframes PDF

TBWA \ Chiat \ Day Campaigns

CLIENT: TBWA \ Chiat \ Day

ROLE: Studio Manager

Interactive UI wireframes, sitemaps, and user journey maps for telecom and branding client websites.

UI/UX Design
Wireframing
Information Architecture
BioMarin Vimizim Campaign
Style Guide
Brand Email
Patient Email (Drive)

BioMarin Vimizim Campaign

CLIENT: Pixacore

ROLE: Integrated Production Artist

Integrated production campaign for Vimizim (BioMarin). Created full clinical style guides and responsive HTML email templates.

Email Production
Style Guides
HTML/CSS
Photoshop
Pfizer HemMobile App
iOS Assets (Drive)
Android Assets (Drive)

Pfizer HemMobile App

CLIENT: Pixacore

ROLE: Integrated Production Specialist

Mobile application interface and digital logger production for Pfizer HemMobile, tracking infusion and bleed cycles.

Mobile Asset Production
iOS/Android
Illustrator
Neurocrine Ingrezza Launch
iPad Presenter
Email Assets

Neurocrine Ingrezza Launch

CLIENT: Pixacore

ROLE: Interactive Production Specialist

HCP interactive iPad presentations (iVA) and email campaigns built for the brand launch of Ingrezza.

iPad Presentation (iVA)
Veeva Systems
InDesign
Trodelvy Patient Treatment Guide
Wireframes

Trodelvy Patient Treatment Guide

Designed a comprehensive patient treatment guide for Trodelvy (Gilead Sciences). Created multi-page digital layouts detailing safety profiles, dosage tables, and support resources for patients and caregivers.

Print Production
Layout Design
InDesign
Pharma Campaigns
JBL Subway Kiosk (Motion)
Watch Video

JBL Subway Kiosk (Motion)

CLIENT: Medallion Associates

ROLE: Motion Designer / Production Artist

Subway kiosk motion graphics banner and out-of-home video banner featuring Aaron Judge.

Motion Graphics
After Effects
OOH Advertising
Ultragenx Exhibit & OOH
Exhibit Stand
Backlit Wall (Drive)
Flashcard

Ultragenx Exhibit & OOH

CLIENT: Pixacore

ROLE: Large Format Print Production Artist

OOH exhibit stand, backlit displays, and podium layouts for Ultragenx convention booth.

Large Format Print
Exhibition Design
Illustrator
Votrient ASCO Panels
ASCO Panels (Drive)
Patient Brochure

Votrient ASCO Panels

CLIENT: Pixacore

ROLE: Large Format Print Production Artist

Convention exhibition panels for Votrient STS ASCO conference presentation.

Large Format Print
Exhibition Design
Illustrator
Novartis Tasigna Campaign
Tasigna Tips #3
Messaging Guide

Novartis Tasigna Campaign

CLIENT: Regan Campbell Ward McCann

ROLE: Production Artist

Print newsletter production for 'Tasigna Tips' internal campaign, and clinical messaging guides.

Print Production
Layout Design
InDesign
Novartis Afinitor Campaign
October Newsletter
Flashcard

Novartis Afinitor Campaign

CLIENT: Regan Campbell Ward McCann

ROLE: Production Artist

Print production for the Afinitor October Newsletter and B2B clinical flashcards.

Print Production
Layout Design
InDesign
Verizon Wireless Campaign

Verizon Wireless Campaign

CLIENT: GlobalHue

ROLE: Studio Manager / Print Production Artist

Print Production
Studio Management
Photoshop
Restasis Campaign

Restasis Campaign

CLIENT: Regan, Campbell, Ward and McCann

ROLE: Studio Manager / Print Production Artist

Print Production
Studio Management
Photoshop
Genentech

Genentech

CLIENT: Regan, Campbell, Ward and McCann

ROLE: Studio Manager / Print Production Artist

Print Production
Studio Management
Illustrator
Nickelodeon

Nickelodeon

CLIENT: The Sloan Group

ROLE: Print Production Artist

Print Production
Layout Design
Illustrator
Dunkin' Donuts

Dunkin' Donuts

CLIENT: Medallion Associates

ROLE: Quality Control / Print Production Artist

Quality Control
Print Production
Kinney Shoes Catalog

Kinney Shoes Catalog

CLIENT: Medallion Associates

ROLE: Quality Control / Print Production Artist

Quality Control
Print Production
Kinney Shoes Campaign

Kinney Shoes Campaign

CLIENT: Medallion Associates

ROLE: Quality Control / Print Production Artist

Quality Control
Print Production
Generative AI Art

AI Creative Experiments

Exploring prompt engineering and custom workflows across multiple image and text generation models (Imagen 4, Gemini, Nano Banana, loraAi, ComfyUI).

Tape Explosion 2
Hamburger illustration
Chef cooking illustration
Digital service concept illustration
AI generated abstract art 1
AI generated abstract art 2
AI generated abstract art 3
AI generated abstract art 4
AI generated abstract art 5
AI generated abstract art 6
AI generated abstract art 7
AI generated abstract art 8
AI generated abstract art 9
AI generated abstract art 10
AI generated abstract art 11
AI generated abstract art 12
Contact

Get in Touch

Want to chat? Just shoot me an email or connect on LinkedIn and I'll respond whenever I can.

LinkedIn